Why is ePub beneficial to publishers?
August 15, 2016
August 15, 2016
While many eReaders are only claiming to encourage simplicity, flexibility and interactivity, ePub is truly a format dedicated to bringing these features altogether both to the publishers and to the end users.
ePub is the child of rethinking the digital publishing landscape and it has addressed the changing needs in the sector. But how? Well, ePub presents the solution for one of the biggest challenges for the publishing industry – accessibility. Readers have been confronted with certain limitations – “this format goes with this device, that book can only be read on this eReader” and so on and so forth. The ePub3 standard empowers both publishers and readers to enjoy a constraint-free accessibility. Publishers can now create fully supported audio, text, images and video in a mainstream digital format.
ePub has turned out to be a cornerstone of digital teaching & learning for many big publishers. The way in which documentation is being delivered has been altered to a more interactive one, which allows for a richer reading experience. By employing ePub, publishers can now offer to readers advanced accessibility, much facilitated use on mobile devices, interactivity, independence of eReaders and an authentic, engaging reading experience. Furthermore, ePub presents itself in a single-file format (thanks, IDPF). It is the superhero of the publishing domain that promotes cross-platform digital content that is highly adaptable.
Due to the use of Open Web Platform, ePub is able to offer a file format that reflows to take the size of the device screen, supports dynamic content, annotation, bookmarking and other very useful, especially to education and business, features.
Namely for this reason, the education sector has marked the fastest and perhaps the widest adoption of ePub. For instance, Pearson have placed ePub in the spotlight for their digital learning solutions, as the ePub format responds to the structural and semantic demands educational publishing has.
ePub simply covers everything educators need:
- Guarantees accessibility to students
- Offers easy content creation
- Includes various rich media types (audio, video, images)
- Adds semantics for education-specific components
- Includes interactive questions and quizzes
- Encourages flexibility and freedom
- Has offline access functionality
- Saves lots of time
We hope this articles has helped you glean some important information.
Please take a look at Beetle Readers’ features to gauge whether and how you can benefit from its wonderful tools.